Weekly Business Tips

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Local Networking Events – Week Commencing 24 April 2017

Welcome to our guide for the week ahead Welcome to our weekly guide to business networking events in Tunbridge Wells, Tonbridge and Sevenoaks for next week.  If you’d like to receive this straight to your inbox each week then please sign up to our emailing

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Pricing – The Human Factor

Anchor pricing While there are undoubtedly some downsides to our super-sophisticated consumer society, one of the upsides is that the absolute price of a product or service is not always as important as how it compares with other benchmarks. These days we’re always

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Why don’t you charge more?

How to increase your prices

We often encourage business owners to increases their prices. A common reaction is that they can’t because their customers are price sensitive and they’re worried about losing them. We ask them how they know this. The answer tends to be that that they know their

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Creating an emotional business brand

This week’s business tip… Next Tuesday (4th April) our Networking NightSchool in Tunbridge Wells will be about branding.  So here’s some more food for thought on that topic to get you thinking about how better branding could benefit your own business. How big

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What makes a strong brand and how can you apply it to your own business?

GrowthSteps weeklyu business tip about branding

Our weekly business tip On 4th April GrowthSteps’ Networking NightSchool in Tunbridge Wells will be about branding, so we thought it might be good to get you thinking about it. Firstly, think of a brand you like… Think of a brand you like. Any brand

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The latest Facebook business page change – where has “Use As” switching gone?

Yet again Facebook has made some changes to a function we all know and love to use for businesses.  This time it’s the Use As function, the one that allows you to switch between “you” and your business page so that you can “like”

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When to start preparing to sell your business

Well, in short, there’s no time like the present. If you want to make the most of the sale of your business, the sooner you start thinking about it the better. Too often we’ve been asked to help people to prepare their businesses for sale when it’s been too late – a few months […]

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Should I hand on my business to the next generation?

Managing a small business is hard enough and it can often be harder if it’s a family business. On top of the normal business challenges you have to contend with, you have the tricky issue of combining family and business […]

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How much is your business worth?

I once heard that every complex question has a simple answer.  Sadly, when it comes to valuing your business, that’s not the case – it’s more of an art than a science with several ways of doing it. It is of course always true that

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Where has all your enthusiasm gone?

After you’ve been running your business for a while it’s easy to get tired: the enthusiasm that has driven you up until now has gradually evaporated. It might seem quite easy to run a business to the uninitiated – those that haven’t done it –

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You need to focus

A bit like a mature tree, businesses often branch out as they grow.  It’s common for the original idea behind your business to be overtaken by lots of opportunistic shoots and twiggy initiatives and you end up involved in various activities, serving more than group of customers, with several products

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Problems are where the value lies

We often come across people who have been running their businesses for a long time and they now “want out”. They often feel that they’ve had enough and that their business is so complex and difficult that they want a break to try

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The shape of business growth

Stages of business growth graph

All businesses grow in exactly the same way – in spurts. For most businesses, growth is a rather scare commodity – you’ll probably grow for short periods of time and then get stuck – growth will stop and it’s very common to then

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The important bit of marketing

Marketing is such a familiar word and concept, that most people would say that they understood what it was. They’d say it was about selling stuff: advertising, PR, market research, and even face-to-face selling.  This is all absolutely true, but few people give

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Your changing role

Businesses often start with just one person, or perhaps you have a partner, but start-up businesses are usually quite small.  In the beginning it’s also quite common for business owners to do everything that needs to be done.  In fact, this all-encompassing role

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How to network

Networking is one of the most effective ways to build your business: getting new business through referrals and sales, getting and providing support from other businesses, sharing information, getting ideas, finding collaboration partners and the simple satisfaction gained through […]

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The difference between need and demand

Just because a business offers something that people would benefit from or that they might even need to have a happier, more productive or joyful life, it doesn’t mean that they will actually buy it. The trick is to prove demand before you invest an awful lot of time and money in a business.

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Do some simple customer research

Talking to your customers is a very valuable thing to do at any stage of a business’s lifecycle. It’s one thing to guess what your customers want and might then hopefully buy from you instead of someone else, but it’s quite another thing to hear it straight from the “horse’s mouth”.

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Fail Quickly

When you’re starting a new business it’s quite normal to be unsure about things. You probably haven’t done this before so there is, for instance, a lot of uncertainty about exactly what your customers want.

This first year is likely to be the most uncertain time for any business and it’s inevitable that some of the assumptions you make about your business when you start will turn out to be wrong.

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Franchise or Stand-Alone Business?

While some people have very firm ideas about what business they want to start, others have no idea at all, they just know they want to be their own boss.

If you are in the Undecided category, the first big choice you have is whether you want complete control and ownership, or perhaps a franchise might be more your cup of tea…

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